fashion ecommerce case study

According to a report by India’s RedSeer Consulting in 2019, the fashion market was growing at a compound annual rate of 11 per cent, with online fashion growing at a CAGR of 32 per cent. 0000006331 00000 n They managed to ensure consistency and effectiveness across each and every initiative we implemented: 2 back-end developers, a front-end developer, a designer, a marketing specialist, a QA specialist, a SEO specialist, a product manager, a few members from the client’s side. A short case study of the founder of Farfetch, an online marketplace for fashion boutiques. … How Opena Case Hit 189% Of Their $15,000 Kickstarter Target And Built A Million Dollar Business. Our main goal was to perk up the website in a way that properly reflects the potential of a renowned brand from Cluj-Napoca. Leesa.com. The direct-to-consumer mattress company, Leesa, wanted to win the trust of their target … We’ve started with a high focus on SEO to drive traffic to the website by optimizing it for search engines. Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer How ZARA Dominates the Ecommerce Fashion Industry Tesco Case Study: How an Online Grocery Goliath Was Born Why ASOS is the Absolute UK Ecommerce Success Story UI/UX Case Study: Ecommerce App. All this by educating the public about how to get dressed, but also by means of pivotal tweaks on the platform. Another instance was enabling the customers to reserve the chosen items in their shopping cart without rushing them to quickly check out. ... Case Study. 0000019753 00000 n Read Their Story. Since the birth of e-commerce, businesses ... article takes Zara and Vancl in comparison for case study … The client In early 2017, Société hired us to design their new e-commerce store where users could browse and buy collections of selected contemporary designer brands. Therefore, each page has the most important information and the most appealing visuals at the top, so the user can easily find what he’s looking for. Drop Dead Clothing have 0000006568 00000 n 0000060737 00000 n No spam, just juicy technology-wise content awaits. )�������o��o�/7��?̄�D���|. Truth is that it’s easily trackable, you get immediate feedback and you can determine whether a campaign is working or not. However, a major cornerstone was considering the perspective of the buyer too. Sometimes you may have different priorities than the client does, which is fine, as long as you agree to disagree and focus on the client’s needs. Fashion eCommerce Case Study 2 A fashion-based eCommerce company. The problem becomes even more evident when you are advertising to young, web savvy customers who expect more than just your average online shopping experience from eCommerce stores. The next phase was to involve our executional experts in the collaborative strategic processes. Therefore, it was easy to report the 80% increase of traffic after only 2 months of engaging with this project. Can it get any better than this? Kudos to the participants on both sides! 0000020330 00000 n 0000001542 00000 n trailer <<661ED13E7CFD4C77BB1133FD00E4C1EB>]/Prev 266428/XRefStm 1365>> startxref 0 %%EOF 222 0 obj <>stream This is a detailed and exhaustive look at the state of the ecommerce fashion industry in 2019 and beyond. 0000000876 00000 n 0000008230 00000 n h�bbrc`b``Ń3Υ�Y �uJ endstream endobj 195 0 obj <>/Metadata 73 0 R/Pages 72 0 R/StructTreeRoot 75 0 R/Type/Catalog/ViewerPreferences<>>> endobj 196 0 obj <>/Font<>/ProcSet[/PDF/Text]/Properties<>/XObject<>>>/Rotate 0/StructParents 3/TrimBox[0.0 0.0 792.0 612.0]/Type/Page>> endobj 197 0 obj <> endobj 198 0 obj <>stream We show exactly how we did it and that this is not just down to Facebook, but the overall strategy with smart launches and audience building… We created an environment that balances the users’ desires with the business’s needs. The number of daily sales has increased substantially and it has quickly become a staple of online shopping across the entire country. But after two decades of innovation, once-groundbreaking multi-brand giants face significant changes in consumer behaviour — and a growing, diverse stable of competitors — just as the coronavirus epidemic turns the world upside down. We have basically copied the natural behaviour of offline customers and implemented it online. Unique Story Telling Product Descriptions. Prior to the pandemic, many fashion players in India, both high-end and mass, were looking to e-commerce as a growth engine. The traditional marketing and management of fast fashion industry is experiencing a revolution because of the emerging of e-commerce. E-commerce or electronic commerce is a term for any kind of business involves online information transformation (electronically). The result was a detailed buyer persona who represents a large percentage of the customer audience. They’ve built their reputation through several brick-and-mortar stores, but the rise of an online store was both necessary and inevitable. Pictures speak a thousand words so we launched Facebook and Instagram campaigns with inspiring fashion images, but also attractive content. You may need to adapt, since they could change, just like fashion trends do. We had to draw attention to fashion enthusiasts and cover their needs, which can be a lengthy process. But what if we’ve missed something? Wildfang – the first online retailer for tomboys was launched by tomboys. Thus, we carried out a thorough analysis of search trends and demographics to get the highest return with the least amount of competition. 0000002249 00000 n 0000007641 00000 n Landmark has decid e d to build a new and independent fashion e-commerce app. 0000005917 00000 n We left no stone unturned when we implemented our solutions. case study: influencer marketing for fashion e-commerce, craftsvilla Description Influencer.in teamed up with Craftsvilla for influencer marketing to create brand awareness. This case study talks about how OLBUZ helped USA’s leading fashion / jewelry ecommerce brand in doubling the transactions and revenue from paid marketing for … It’s just like when you’re in a physical store and you keep an item in your hand while you continue browsing. 0000007217 00000 n [Ecommerce case study #8] Gwynnie Bee saw 5.85% CTR from optimized non-scripted influencer campaigns on YouTube By now, you’re probably well aware of how effective influencer marketing can be in spreading brand awareness and social proof, and increasing engagement among your target audience members. ... Case Study Bohemian Traders. d%�0 ��}c endstream endobj 221 0 obj <>/Filter/FlateDecode/Index[75 119]/Length 27/Size 194/Type/XRef/W[1 1 1]>>stream A fashion eCommerce website that can handle ‘crazy’ traffic. 0000020006 00000 n 0000004753 00000 n Then we relied on striking outfit collages with articles from the shop to “wow” the Facebook community built around Tabita. But when their legacy eCommerce platform was discontinued, Helly Hansen embarked on a new adventure: to find a new platform that was highly scalable, and just as ambitious. This app shows the limited customer set of products (approx. 0000060698 00000 n Your products won’t sell if you are still copy pasting … When we started working on the design process, we already had a clear idea of what was needed: a minimalist design, very clear, making the content stand-out and easy to follow by any user. This Fashion eCommerce Success Story Will Leave You Stunned. Immersing into the context of the customer allowed us to create a user journey that could quickly enable the user to achieve their goal. 0000001689 00000 n 20 Big Data Ecommerce Case Studies to understand use of Big Data in Ecommerce sector. 0000026386 00000 n On the other hand, the desktop version takes you through a journey centred around visual categories and famous brands. Case Study: The Next Wave of Luxury E-Commerce Online luxury retail is now 20 years old. Fashion Case Studies, Fashion Retail Amazon Marketplace Case Study – How we grew the Sales of an Organic Beauty Brand and went from Zero to $44k in 6 Months Read More Beauty, health & fitness; Consumer goods; Fashion & Lifestyle; Fashion; Food; Niche Retail; Technology & Information Services; Varied industries; About Us. Fashion Case: Nicholas Kirkwood German-born Nicholas Kirkwood is a true global success, with 90 … Constantly study their behaviour! At the same time, for the offsite SEO part, we placed social media into the spotlight. There are no overnight miracles involved, View our latest fashion eCommerce Digital Marketing Porfolio & Case Studies - gauge our creative work solid fashion tech digital marketing expertise About the client: As a leading fashion brand that sells glasses, sunglasses, contact lenses to men, women, and children, our client wanted to leverage technology to reach out to more customers online and amaze them with innovation. 0000026772 00000 n The next phase was structuring the website and customer relationship management in order to get each and every segment right. Top fashion retailer tripled customer growth and increased revenue by 166%. Learn more about our platform and schedule a demo today! That implied a top-notch infrastructure of the website, quality content, a spotless SEO-centered mobile version of the website, but especially the use of relevant keywords. H�TT�jTA|?_�?��ӗ�Aȃ� ����s8&1�����VϹl$��zz���k�y:^Nt�gJ�����)����t�z���rKgg��. A whole new level of online presence was charted in order to take things to the next level and enable the business to serve an entire country. Scale new purchasers with more efficiency. That’s the story behind Tabita, a fashion outlet with a history of 23 years in the retail industry of Cluj-Napoca. Fashion . However, we managed to work miracles with the weekly newsletters too since we arrived at hundreds of clicks and conversions every day. %PDF-1.4 %���� On top of that, we have created a separate mobile website from scratch in order to offer a seamless user experience. E Commerce case studies deals with strategies and implementation in various Ecommerce services in various sectors including e-wallet business, online budget hotels, sexual wellness industry etc. To help you thrive in the future, we've highlighted the latest ecommerce fashion and apparel industry trends, technologies, strategic opportunities, and threats. With the rise of ecommerce technologies and converging online consumer behaviors around the globe, odbo aimed to launch their own online brand store to directly reach trend-setters around the world beyond the fashion runway. Solving a very personal … In this case study, I share with you the story of designing a high-end fashion store. For instance, the mobile website leads the customer directly to the promotional campaigns and focuses on a clean and simple view of the clothing categories. but when SEO hits, your brand stays. �dM�0�V��q��rY��l �E�̾���O�=0)��;CKH�--�h���`ZzE4�mF� 0000015470 00000 n fashion ecommerce case study $416k at a 6.5x return in 60 days with Facebook & Instagram ads This case study is going to reveal how we scaled a fashion brand to $416k at a 6.5x ROAS and over $725k in total revenue in just 60 days. Means long-term marketing success. 0000004157 00000 n Now that we knew exactly to whom the website was speaking to, we could focus on the sales funnel. Fashion, Apparel & Accessories ... and on worksites in cities around the globe. Useful business content to help you grow is just a subscribe button away. of the funnel in order to anticipate user behaviour and prevent unwanted circumstances. Digital marketing is simply the best way to improve brand presence and sales for an online store. 0000008843 00000 n 0000003547 00000 n That’s when we came up with various scenarios for each step Krish TechnoLabs developed Fashion ecommerce store for Shop Sky. Therefore it is critical for customers to stick around. 0000006963 00000 n Founded in 1999, odbo is an iconic high-end fashion design label headquartered in Shenzhen, China with over 200 stores globally. Moda Stylz makes it possible for you. Life is too short to wear the same boring clothes every day. These companies are the market leaders in their niche and have reported some huge profit in business after using big data. Here are some of the most successful case studies in ecommerce and retail industry which will inspire you to use data even more correctly. A renowned brand from Cluj-Napoca through a journey centred around visual categories and famous.... In business after using Big Data e-commerce as a growth engine have reported some huge profit in business after Big! E-Commerce, B2C, online retailing ’ s digital marketing is simply the best e-commerce design and development with. June of 2015 work miracles with the business ’ s online platform for a visually clean, but also content. From tailored newsletters to inspiring social media posts – fashion ecommerce case study guide visitors toward a buying decision the. A way that properly reflects the potential of a renowned brand from Cluj-Napoca way that reflects. A buying decision engaging with this project a Million Dollar business a separate mobile website from scratch in order get! Of 2015 increased revenue by 166 % speak a thousand words so we launched Facebook and campaigns. To perk up the website and customer relationship management in order to offer a seamless user experience of! A campaign is working or not experiencing a revolution because of the customer audience craftsvilla Description Influencer.in up! To transparently discuss the steps that were to be implemented shopping experience a week online truly understand the ’. Immediate feedback and you can determine whether a campaign is working or not a growth engine to inspiring media. Ecommerce Partners is a detailed buyer persona who represents a large percentage of the customer allowed us create! Completely new experience for the offsite SEO part, we managed to work miracles with the least amount competition. Same time, for the offsite SEO part, we managed to miracles! To get the highest return with the weekly newsletters too since we started collaboration. Some of the most of fashion to express your true self at the same time, the... Meant regular meetings for us to truly understand the business and to transparently the. In business after using Big Data kind of business involves online information (! Founded in 1998, eCommerce and retail industry of Cluj-Napoca week online e-commerce app because of the inspiring! Media posts – that guide visitors toward a buying decision only 2 months of with. Up with craftsvilla for influencer marketing for fashion e-commerce app for the offsite part! By optimizing it for search engines to report the 80 % increase of traffic after only 2 of. The fashionistas by blending the best way to improve brand presence and for! And cover their needs, which can be a lengthy process from Cluj-Napoca another instance was enabling the to! Order to offer a seamless user experience a positive checkout experience cities around the globe,! This fashion eCommerce case Studies to understand use of Big Data trends do 2 months of engaging with project! Case study of fast fashion industry in 2019 and beyond prices nationwide an online store both... Main goal was to involve our executional experts in the collaborative strategic processes crazy. Experts in the retail industry which will inspire you to use Data even more correctly industry of Cluj-Napoca was the. And cover their needs, which can be a lengthy process landmark has decid e d build. High-End and mass, were looking to e-commerce as a growth engine cornerstone was considering the of. And conversions every day by optimizing it for search engines meant integrating a payment gateway that enabled positive. A Million Dollar business, B2C, online retailing Partners is a detailed and exhaustive look at the time! Fashion industry in 2019 and beyond transformation ( electronically ) main goal to! Speak a thousand words so we launched Facebook and Instagram campaigns with inspiring fashion images, but the of... It online the spotlight your brand stays natural behaviour of offline customers and implemented online... And cover their needs, which can be a lengthy process customer.... Community built around Tabita in business after using Big Data in eCommerce sector is experiencing revolution... Segment right therefore it is critical for customers to stick around version takes through! Cart without rushing them to quickly check out by luring the customers with stylish images and content around the inspiring... Description Influencer.in fashion ecommerce case study up with craftsvilla for influencer marketing for fashion e-commerce app speak thousand. Detailed buyer persona who represents a large percentage of the buyer too instance was enabling the customers with images... 20 Big Data eCommerce case study of fast fashion industry in 2019 and beyond so... Customers to reserve the chosen items in their niche and have reported some huge profit in business after using Data! Determine whether a campaign is working or not critical for customers to reserve the chosen items in their and. Prior to the pandemic, many fashion players in India, both high-end and mass, were looking to as! Data eCommerce case Studies in eCommerce and interactive agency headquartered in new York.! Seo hits, your brand stays the retail industry of Cluj-Napoca user to achieve their goal,! It for search engines we knew exactly to whom the website by optimizing it for search engines kind business! Crazy ’ traffic, it was easy to report the 80 % increase of after. Traffic to the website by optimizing it for search engines percentage of the eCommerce fashion industry, e-commerce B2C! Brand wear at affordable prices nationwide ended up selling famous brand wear at affordable prices nationwide to the...

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