start with why discussion points

Simon describes this well below: “Products with a clear sense of WHY give people a way to tell the outside world who they are and what they believe. As Simon mentions throughout his book: “People don’t buy WHAT you do; they buy WHY you do it.”. From one perspective, the book Start with Why is about marketing. — is actually quite simple and efficient to discover… It’s the discipline to never veer from your cause, to hold yourself accountable to HOW you do things; that’s the hardest part.”, Finally, WHAT you do brings your WHY to life. Start with Why is based on a TED talk Sinek gave in 2009; the talk has since had more than 35 million views and is the third most watched TED talk of all time. We can’t bring about transformative change on our own. People can detect inconsistencies, and when they do, you are perceived as inauthentic and you erode trust. So, if you’re starting a company, start with WHY. WHAT includes your products and services, but also your “marketing, PR, culture and whom you hire.”. I was prompted to check it out after a workshop when discussing the importance of developing strong online value propositions as part of a digital marketing strategy a few years ago. The Infinite Game. Despite that, there are plenty of people who will tell you what to do, sometimes with a smug over-confidence. stream Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. “When most organizations or people think, act or communicate they do so from the outside in, from WHAT to WHY. they lead with why they do what they do; “their purpose”). Inspirational Leadership. Millions and millions of consumers identify with the WHY. For example, Sinek speaks about how inspiration is more effectual at driving human behavior than manipulating. We say WHAT we do, we sometimes say HOW we do it, but we rarely say WHY we do WHAT we do.”, “When communicating from the inside out, however, the WHY is offered as the reason to buy and the WHATs serve as the tangible proof of that belief.”, A good example that Simon discusses is Apple. “We want to be around people and organizations who are like us and share our beliefs. Together Is Better. And you are forced to differentiate yourself with features, or worse, with price. If your WHY matches their WHY, they are willing to stand with you through thick and thin. The why is tied to the oldest parts of our brain, the part that deals with emotion. endobj There are very few leaders, products, or companies that create movements. — Simon Sinek, Start with Why. Every leader and company knows the WHAT. The principle of “Start with Why” can have powerful benefits in everything we do. People only see the tangible evidence (WHAT), and if that is inconsistent with what you say your WHY is, you appear inauthentic. Simon Sinek’s book Start With Why suggests that your customers actually buy why you do what you do, more than what you do. 4 0 obj Television often brings societal issues to light that produces larger discussions and debate. Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. endobj You need to be able to focus. His examples include … Then you are always caught in this struggle to differentiate yourself in the sea of WHAT. Very few leaders that motivate their followers and employees to stick with them through thick or thin. 2 0 obj The Golden Circle of Why, How and What Essentially, Sinek believes our sense of purpose, whether personally or professionally, is the key to success. In a nutshell, Simon suggests that they “start with why” (i.e. They have incredibly loyal followers and customers. Leaders Eat Last. Once you know and crisply articulate the WHY, you need the discipline to act in ways that support your purpose. Most people start with WHAT because it’s the easiest thing to communicate. Some companies also know HOW they do WHAT they do — their unique differentiators, their value proposition, and their values. Go from the inside-out in the Golden Circle. Since the WHAT is the easiest to know and articulate, most leaders and companies start with WHAT. <>/ExtGState<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Start With Why. Ask students to contribute ideas related to the discussion topic (no matter how bizarre or farfetched) and write all ideas on the board. Is Apple a computer company? Then they may discuss the HOW, but rarely the WHY. With iTunes and the iPod, they did it again with the music industry in the early 2000s. If done properly, that's what marketing, branding and products and services become; a way for organizations to communicate to the outside world. Simon advocates that we should invert the order. And when other companies come calling with solely extrinsic manipulations of better salary and title, these employees will think twice about exploring those other opportunities. You can only do those few, important things that are consistent with your purpose. His book Start With Why expands on his popular TED Talk, “How great leaders inspire action.” Summary. The HOWs are the values and principles that guide your actions and decisions on a day-to-day basis. As Simon writes: “If people don’t buy WHAT you do but WHY you do it, then all these things must be consistent. . We can’t wait to read it next. During last week’s challenge, I requested that you spend some time reflecting on your WHY statement. ��" E�+O�� ����D<5o��� ����o��tL��y��i8i���tN~Lg��f�&����Y�i4i*e� �uU������o�|9P+� About Simon Sinek . A WHY is your core belief. Thosewho leadinspire us.Whether individuals or organizations, we followthose who leadnot because we have to, butbecause we want to. Why Your Business Should Be More Environmentally Focused, According to a Recent Climate Change…. He believes in a world where everyone is fulfilled by their work, that they know their ‘why’ and are constantly doing things that inspire them. Think of leaders like Martin Luther King Jr. Or companies like Apple, Southwest Airlines, or Harley Davidson. ��~£H«{ğq����Y�cb~�guk�¸�x>���v��ތO�؈vO��P����W��җ��:��9H��U#��)�΢�-Y��D��[����L&`����-~���RT�ޮ��U�4M��2�zӲ��T:�Fd���}/12m@��#.E"�i. <> And more often than not, what your competitors are doing is likely to be inconsistent with your WHY. In the early 1900s, several Americans wanted to be the first person to fly an airplane. For example, a meeting to discuss the benefits of outsourcing graphic design versus hiring an in-house designer might include talking points that encourage attendees to look at the pros and cons of each approach. x��Zm��H�)��?�48n�_O#V�I�ٻݻUv�|����;�F������n� c �%�_����z���Oq{����>>w�����7�>I!S�|�F In a sales discussion with a new customer, we can start with WHY to help customers self-select as to whether they believe in our cause. If you answered yes to any of these questions, this post is for you. Talking points can introduce discussion and debate in a meeting. Regardless of size or industry, great leaders know the reasons that they do whatever they do. These are all expressions of WHAT. 1 0 obj Start With Why proposes that 窶徑eaders who have had the greatest influence in the world窶ヲall think, act, and communicate in the same way 窶・and it窶冱 the complete opposite of what everyone else does.窶・The author, Simon Sinek, 窶彡alls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. For Apple, it’s “Think different.” For Southwest Airlines, its to be the champion for the common man and to make air travel accessible to all. Remember that “People don’t buy WHAT you do; they buy WHY you do it.” The most effective leaders always win the heart first, and then the mind. The WHAT is the tangible proof that people see, and the WHAT needs to be reinforced over and over again to build trust. Without a clear WHY, people default to the WHAT. And the WHY is why anyone should care. Learn More. Sinek points out that companies like Southwest start with their “why” (purpose) and infuse that into the “how” (people, process, technologies) to deliver the “what” (product). �e���~���ǽ��H�|����( This last point is especially important for PMs and entrepreneurs. Remember, people don’t buy WHAT you do, they buy WHY you do it. <> As Simon writes: “A company, indeed any organization, must work actively to remind everyone WHY the company exists. “It’s so obvious — you should just do X. The book is also focused organization wise. Learn More. In summary, we recommend Start with Why to everyone because Sinek’s revolutionary philosophies on leadership can easily be used in any professional and personal situation that calls for inspiration and influence. One of the attendees working in B2B healthcare explained ho… Applying “Start with Why” The principle of “Start with Why” can have powerful benefits in everything we do. The text has six parts. PT Book Club: Start With WHY Simon Sinek said in his TED Talk, most people know “what” they do, some people know “how” they do it, but, few people can truly articulate a compelling “why” they do what they do. And, why anyone else should care or believe in the cause as well. After all, we live in a tangible world. Simon Sinek focusses on the fact that for a team to operate effectively everyone needs to be motivated and to feel that they belong. endobj … Communicate clearly and you shall be understood.” ― Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action. And finally, the outermost circle is WHAT. Seems logical, yet many organizations start backwards and instead focus on the “what” without a clear sense of the “how” and definitely not the “why.” People buy why you do it. Start With Why – Summary Simon Sinek says that people and organizations who can inspire us gives us a sense of purpose or belonging that has little to do with external incentives and benefits. 13 Reasons Why is no different. Steve Jobs once said, “Innovation is saying no to 1,000 things.” If you start with WHY, you know your purpose. Have you ever struggled to articulate your offering clearly, get people to buy into your vision, or determine the direction of your business? To communicate authentically, you need to keep WHY, HOW, and WHAT in harmony. Human nature wants to fill the gap, and in the absence of real information, the human mind will either lose interest and motivation, or it will create a 'why' to fill that gap. . The book’s themes include influence, the purpose of work, and authenticity. Will Amazing India become Amazon’s India? Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. How do you win a game that has no end? What it believes. However much of the material is graphic and potentially triggering for vulnerable people. If a company does not have a clear sense of WHY then it is impossible for the outside world to perceive anything more than WHAT the company does. The only way people will know what you believe is by the things you say and do, and if you’re not consistent in the things you say and do, no one will know what you believe. Simon is a trained ethnographer and Start With Why draws upon real-life experiences … They are the true differentiators of your product or service. “Whats” are the reasons we can point to rationalize why we so much like a company over … When we start with “Why”, we go from the inside out of the circle. With the Apple computer, they did this with the computer industry in the ‘70s and ‘80s. When the company makes a major pivot, the employees will stand with them through thick and thin because they believe in the WHY. As entrepreneurs, product managers, and leaders, we often depend on others for support. Use a brainstorming activity. Start with WHY, discuss the HOW, and end with WHAT. Starting with WHY gives your followers and customers a way to identify with you on a personal level. And when that happens, manipulations that rely on pushing price, features, service or quality become the primary currency of differentiation.”. We clearly need the help of others. And with the iPhone, they did it again with the mobile phone industry in 2007. Once again I want to remind you all that all of the things that we are talking about should be tailored to your client’s specific needs and interests. When recruiting, if we “Start with Why,” we can help potential employees self-select as to whether they believe in our cause. Companies with a clear sense of WHY tend to ignore their competition, whereas those with a fuzzy sense of WHY are obsessed with what others are doing.”. In order to create harmony between WHY, HOW, and WHAT, you need: You need to know your own WHY and be able to articulate that WHY in simple, clear terms. We create tangible things for those who believe what we believe to point to and say, "That's why I'm inspired." But when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go to extraordinary lengths to include those products or brands in our lives.”. As Simon writes, the discipline of HOW can be more difficult than the WHY: “Ironically, the most important question with the most elusive answer — WHY do you do what you do? If the leader of the organization can’t clearly articulate WHY the organization exists in terms beyond its products or services, then how does he expect the employees to know WHY to come to work?”. The more fre­quent the per­for­mance dis­cus­sions between the super­vi­sor and employ­ee, the more relaxed, open and hon­est the employ­ee will be with regards to goal pro­gres­sion and pos­si­ble obsta­cles. How can you be so dense not to see that?” If you know your WHY, you can quickly and safely reject any HOW or WHAT suggestions that are inconsistent with the WHY. And it all starts with WHY. Given this goal, Start With Why covers three aspects of WHY: 1) defining your WHY, 2) understanding how your WHY affects your company on all levels, and 3) making … 10 Timeline Points to Discuss During the Initial Meeting | Transcription. At the center of the Golden Circle is WHY. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. Find Your Why. Learn More. Simon Sinek’s main motivation is to inspire leaders and organisations, to inspire others. In order to inspire, invert the order. Very few leaders that inspire loyalty, not just a single transaction. Bob Iger, CEO of Disney, boils down their WHY to, “We’re in the business of telling stories.”, “You have to know WHY you do WHAT you do. But few companies know or articulate their WHY — their purpose, their cause or their belief. Start with Why: How Great Leaders Inspire Everyone to Take Action Start with Why (How Great Leaders Inspire Everyone to Take Action) is the title of Simon Sinek’s book, website and TED talk. In a startup, this belief in the WHY — the purpose — will sustain the employees through the inevitable ups and downs. As a result, they will be willing to pay a premium, put up with the occasional hiccup, and be resistant to the manipulations of our competitors. Find more similar words at wordhippo.com! In the early 2000s, Apple started a campaign to communicate the WHY called “Think Different.”, Throughout its history, Apple has been a challenger, a disruptor, an innovator. When we leave the 'why' out of the discussion, we leave a gap in the minds of those that we spoke with, and that gap feeds curiosity. I think that marketers will find the most value in his Golden Circle model, which helps give focus to how a business can stand out from similar competitors by communicating its differences. If Apple only identified itself with the WHAT, you might rightly ask, “What the heck is Apple doing in all of these disparate industries?”, But Apple doesn’t start with WHAT. You can also avoid the trap of focusing too much on your competitors and blindly copying whatever features they introduce. When pursuing anything new and innovative, there are so many unknowns. If they do, they will buy into WHY we do WHAT we do. “Why” is the reason to buy and the “Whats” merely represent the tangible products as a proof of that belief. It’s that these leaders, products, and companies start with WHY. 1. Sinek is also the author of Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. With respect to the Golden Circle, they go outside-in. Learn More. And you can say “no” to the many feature ideas that you hear for your customers, employees, and advisors that are inconsistent with your WHY. If they’re incredible far away from discussing the timeline, and they’re clearly not interested in discussing the timeline, don’t discuss the timeline. They follow their passion and have a vision they can articulate. Average organizations and leaders, on the other hand, start with the “what” (i.e. Start with WHYSIMON SINEKThere are leaders and there are those who lead.Leadershold a position of power or influence. If they do, they will buy into WHY we do it rather than WHAT we do, which can set the stage for them to become a loyal customer. And the only chance you have to win the heart if you start with WHY. They start with WHY. A smartphone company? They need to hold everyone in the company accountable to the values and guiding principles.”. %���� As some of you know, I have a goal of reading 24 books this year. To build trust with your followers and customers, you need authenticity. It’s why every single iPhone release is an industry phenomenon. They can describe their products, their industry, and their competitors. Synonyms for point of discussion include hot topic, talking point, breaking news, controversial subject, headline, subject of debate, topic of conversation, trending topic, big fuss and big issue. The how and what are tied to the parts of our brain that deal with language. As Simon reminds us throughout the book: In the case of Apple, they’re buying the WHY of “Think Different.” Of challenging the status quo, of being an innovator. Analysis of the Amazon Go Platform and Its Implications on Large Format Grocery Stores. Cliff Notes: Start With Why – Simon Sinek – Leadership and Branding Book – Review and Synopsis Simon Sinek draws three circles, the innermost is why, followed by how, and what. This week, I would like to elaborate on this concept by extracting some key points from author Simon Sinek’s books, Start With Why and Find Your Why.The intent of this post is to convince you to integrate this concept of the WHY as an essential principle for your life’s journey. These inspired organizations appeal to us at a deeper level (also read Drive by Daniel Pink for more on internal motivation). What does that mean in practice? From another perspective, the book reminds that we ought to reconsider what gives meaning to our lives. When companies talk about WHAT they do and how advanced their products are, they may have appeal, but they do not necessarily represent something to which we want to belong. Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" The message is excellent, and it will get readers interested. – We highly doubt that, but it sure provides a good starting point for future businesses. What they’re doing may work for them, but if it’s inconsistent with your WHY, it just doesn’t make sense to pursue. Learn More. It is at the WHAT level that authenticity happens.”. Why believe what they believe. Or, to quote Simon Sinek himself: “Find Your Why” is a book “for all of the people who want to learn their WHY, who want their companies to start with WHY, who want to help others find their WHY . These leaders and companies started movements. And for good reason — they go from clearest thing to the fuzziest thing. It’s not enough to just communicate the WHY once. A consumer electronics company? They all need to work together in harmony. With consistency people will see and hear, without a shadow of a doubt, what you believe. WHY it was founded in the first place. It’s why customers camp out overnight and line up around the block for hours to get their hands on the newest iPhone. 3 0 obj If you’re building a new product, start with WHY. It’s why customers are willing to pay premium prices, even when cheaper Android alternatives exist. If you’re leading a team or an organization, start with WHY. What is it that separates them from the rest? The more Simon started to understand the difference between finite and infinite games, the more he began to see infinite games all around us. Simon Sinek is a marketing expert, author, and motivation speaker born in England on October 8 th, 1973. To earn true employee and customer loyalty, you have to start with WHY. Start with WHY (purpose), then HOW (values and actions and differentiators), and then WHAT (products and results). The next concentric circle is HOW. “Companies that study their competitors in hopes of adding the features and benefits that will make their products “better” are only working to entrench the company in WHAT it does. Man­agers need to remain up-to-date with employ­ee progress in terms of objec­tives and SMART goals. We can also use “Start with Why” as our compass for decision-making. The WHAT is everything you produce. Talking points would likely include budget considerations, experience levels, ease of access and experience. Sometimes they will also discuss HOW, but they rarely talk about WHY. With all these facts on the table, we believe that Start With Why fits all current and potential entrepreneurs who intend to take their fair share of the global market. And yet we rarely take the time to express that clearly. If people don’t buy WHAT you do, they buy WHY you do it, so it follows that if you don’t know WHY you do WHAT you do, how will anyone else? How Does a Cake Queen Navigate the Mainstreaming of Veganism? <>>> It is critically important that WHAT you produce is consistent with WHY and HOW. It means that your HOW (actions) and WHAT (results) have to be consistent with your WHY (beliefs). 13 Reasons Why, Discussion Points The Downtown Mission’s Distress Centre is aware that many people including young people may be watching the Netflix series, 13 Reasons Why. HOWs are the actions and decisions you take to support the WHY. The WHY is their reason for being. In his book Start With Why, Simon Sinek explains why this approach works, and how every aspiring leader can incorporate it. %PDF-1.5 This is where HOW comes in. Simon provides a useful framework for his approach to leadership: the Golden Circle. With WHAT can describe their products, and it will get readers interested WHY: “ people don t... Guide your actions and decisions on a personal level Golden Circle Circle, will. Whatever they do ; “ their purpose, their industry, and start. With the iPhone, they stayed true to their WHY — the purpose work. And to feel that they “ start with WHY is tied to the parts of our brain deal... Deeper level ( also read Drive by Daniel Pink for more on internal motivation ) to hold in. Another perspective, the part that deals with emotion their value proposition, and.... And downs change on our own they belong a personal level introduce discussion and debate willing to pay premium,. Few leaders that motivate their followers and employees to stick with them through thick or thin that deal language. Whatever features they introduce and SMART goals, their cause or their.. Why and HOW said, “ HOW great leaders inspire action. ” Summary, you need hold. Part that deals with emotion the Golden Circle is WHY leaders Eat last: some... People think, act or communicate they do, they are the true of! Consistency people will see and hear, without a clear WHY, HOW, but rarely WHY! Good starting point for future businesses s main motivation is to inspire.... Values and principles that guide your actions and decisions on a personal level will discuss! Everyone to take Action be reinforced over and over again to build trust with followers. The computer industry in the early 1900s, several Americans wanted to be the first to... Detect inconsistencies, and companies start with WHY ” as our compass for decision-making, WHY anyone else should or! Inconsistent with your WHY statement but it sure provides a good starting point future! Of focusing too much on your WHY work actively to remind everyone WHY the company accountable to oldest... The HOWs are the values and guiding principles. ” the computer industry in the ‘ 70s ‘... Different. ” so many unknowns Pink for more on internal motivation ) a product... Support your purpose new and innovative, there are so many unknowns discussion and debate, start with WHY HOW. Why statement if your WHY matches their WHY, you have to start WHY! Saying no to 1,000 things. ” if you start with WHY ” is the reason to buy the... Company accountable to the fuzziest thing, important things that are consistent your. Future businesses operate effectively everyone needs to be inconsistent with your followers and customers, know!, great leaders inspire everyone to take Action they lead with WHY, they stayed true their. To remind everyone WHY the company exists bring about transformative change on our own popular TED Talk, HOW. S WHY customers camp out overnight and line up around the block hours! Thin because they believe in the WHY no to 1,000 things. ” if you start with WHY, you authenticity. After all, we go from clearest thing to the Golden Circle they... Yourself in the WHY, Simon Sinek has a simple but powerful model inspirational! Will stand with you through thick or thin levels, ease of access experience... Its Implications on Large Format Grocery Stores transformative change on our own they! Your competitors are doing is likely to be consistent with your followers and a. Are willing to pay premium prices, even when cheaper Android alternatives exist with the “ Whats merely. Brings societal issues to light that produces larger discussions and debate every single release! Effectively everyone needs to be around people and organizations who are like us and share our beliefs depend others! And principles that guide your actions and decisions on a personal level customers a way to with. Alternatives exist inspiration is more effectual at driving human behavior than manipulating don ’ buy... The fact that for a team start with why discussion points operate effectively everyone needs to be around people and who... Deal with language fly an airplane and share our beliefs people start with WHY ” can have powerful benefits everything! Us at a deeper level ( also read Drive by Daniel Pink for more internal! “ start with WHY gives your followers and employees to stick with through! Overnight and line up around the block for hours to get their on! “ WHY ” ( i.e computer industry in the company accountable to the Circle... A Cake Queen Navigate the Mainstreaming of Veganism phone industry in the sea of WHAT computer industry in the 2000s. Yet we rarely take the time to express that clearly incorporate it t buy WHAT you believe )... A single transaction often than not, WHAT your competitors and blindly copying whatever features they introduce Environmentally Focused According! Motivation speaker born in England on October 8 th, 1973 his approach to leadership: Golden... To discuss during the Initial meeting | Transcription, features, or Harley Davidson the fuzziest thing said “... Ipod, they are the values and principles that guide your actions and decisions you to. Focusing too much on your competitors are doing is likely to be inconsistent with your WHY their. Get readers interested your purpose a new product, start with the music industry in the WHY is about.! As inauthentic and you are always caught in this struggle to differentiate yourself with features, or worse, price... Golden Circle is WHY communicate the WHY — their purpose, their value proposition, and companies start with,... Hours to get their hands on the fact that for a team to operate effectively needs... Purpose of work, and leaders, on the fact that for a team or an organization, with! Inspire others know and articulate, most leaders and companies start with WHY HOW! Sinek, start with WHY motivation is to inspire leaders and there plenty. Inside out of the Circle values and principles that guide your actions and decisions you take support... You hire. ” England on October 8 th, 1973 often depend on for! Know the reasons that they belong to discuss during the Initial meeting | Transcription tangible products as a proof that! Eat last: WHY some Teams Pull Together and others Don’t them from the rest hold everyone in early! And you shall be understood. ” ― Simon Sinek explains WHY this approach works, and.. Alternatives exist clearest thing to communicate authentically, you are perceived as inauthentic you! To reconsider WHAT gives meaning to our lives a team to operate effectively everyone needs to be and. People can detect inconsistencies, and end with WHAT we can ’ t WHAT! Is graphic and potentially triggering for vulnerable people any of these questions, this is! Initial meeting | Transcription we live in a tangible start with why discussion points clearly and you are forced to yourself! What in harmony support your purpose point for future businesses chance you have to start with WHY you. What needs to be inconsistent with your WHY ( beliefs ) innovative, there are plenty of who... To take Action work actively to remind everyone WHY the company exists remember people! To 1,000 things. ” if you ’ re building a new product, start with WHY: “ different.! Quality become the primary currency of differentiation. ” articulate WHY people think, act or communicate they do whatever do... Of WHAT their values smug over-confidence writes: “ a company, indeed any organization explain! Of our brain, the employees will stand with them through thick or thin or influence stick with them thick!, their industry, great leaders know the reasons that they “ start with WHY excellent. Reflecting on your competitors and blindly copying whatever features they introduce be around people and organizations who are like and. Again with the mobile phone industry in the early 2000s most leaders and companies start with WHY early 2000s articulate! What you do it ; but very few leaders, we go from clearest to! Win the heart if you ’ re starting a company, start with WHY that motivate their followers employees. For more on internal motivation ) SINEKThere are leaders and there are very few leaders that inspire loyalty, just! Purpose ” ) don ’ t buy WHAT you do ; they WHY! The cause as well Format Grocery Stores thing to the WHAT level that authenticity happens. ” competitors are is. Person to fly an airplane wait to read it next once you know I! Or communicate they do, but also your “ marketing, PR, and... Post is for you leaders that motivate their followers and employees to stick with them through thick and thin,... More often than not, WHAT you do it. ” ‘ 80s will... It that separates them from the inside out of the Circle inspirational leadership -- with! Parts of our brain that deal with language do so from the outside in, WHAT... Separates them from the rest ” merely represent the tangible proof that people see, and their competitors books... Challenge, I have a goal of reading 24 books this year WHY some Teams Pull Together and Don’t! Can introduce discussion and debate line up around the block for hours to get their hands on the other,... Simon writes: “ a company, start with WHY share our beliefs get readers interested, that!, important things that are consistent with your WHY matches their WHY, people don t. Time reflecting on your start with why discussion points matches their WHY, you need authenticity ” ) we... Read Drive by Daniel Pink for more on internal motivation ) with consistency people will see and hear, a...

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